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Title details for Dethroning the King by Julie MacIntosh - Available

Dethroning the King

by Julie MacIntosh
Joyce Bean
Audiobook
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh: -Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history -Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board -Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
Expand title description text
Publisher: Tantor Media, Inc. Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781452623542
  • File size: 373487 KB
  • Release date: August 30, 2011
  • Duration: 12:58:05

MP3 audiobook

  • ISBN: 9781452623542
  • File size: 373546 KB
  • Release date: August 30, 2011
  • Duration: 12:57:59
  • Number of parts: 14

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Cooking & Food Nonfiction

Languages

English

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh: -Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history -Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board -Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
Expand title description text
Business Cooking & Food Nonfiction
  • Details

    Publisher:
    Tantor Media, Inc.
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781452623542
    File size: 373487 KB
    Release date: August 30, 2011
    Duration: 12:58:05

    MP3 audiobook
    ISBN: 9781452623542
    File size: 373546 KB
    Release date: August 30, 2011
    Duration: 12:57:59
    Number of parts: 14

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English